会展项目全流程人力资源管理的科技融合与应用研究
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汤静莹
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广西国际博览事务局，广西南宁，530022
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摘要：随着数字经济的快速发展，科技与各行业的融合深度不断提升，会展行业作为现代服务业的重要组成部分，其项目全流程管理面临着全新的变革机遇与挑战。人力资源管理作为会展项目顺利推进的核心保障，贯穿于项目筹备、执行、收尾全周期，传统人力资源管理模式存在效率低下、协同不足、资源配置失衡等问题，已难以适应新时代会展项目规模化、专业化、国际化的发展需求。本文以会展项目全流程人力资源管理为研究对象，系统梳理科技融合在人力资源管理中的应用价值，深入分析大数据、人工智能、云计算、区块链等前沿技术在会展项目人力资源规划、招聘配置、培训开发、绩效管理、激励保障等关键环节的应用路径，并探讨科技融合过程中面临的技术适配、数据安全、人才短缺等挑战，最终提出针对性的优化对策，旨在为提升会展项目人力资源管理效能、推动会展行业高质量发展提供理论参考与实践借鉴。
关健词：会展项目；全流程管理；人力资源管理；科技融合；数字化转型
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Research on the Integration and Application of Technology in the Whole Process Human Resource Management of Exhibition Projects
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Jingying Tang
Guangxi International Expo Affairs Bureau, Nanning, Guangxi 530022, China
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Abstract: With the rapid development of the digital economy and the increasing integration of technology and various industries, the exhibition industry, as an important component of modern service industry, faces new opportunities and challenges in project full process management. As the core guarantee for the smooth progress of exhibition projects, human resource management runs through the entire cycle of project preparation, execution, and closure. The traditional human resource management model has problems such as low efficiency, insufficient collaboration, and imbalanced resource allocation, which are difficult to adapt to the development needs of large-scale, specialized, and international exhibition projects in the new era. This article takes the full process human resource management of exhibition projects as the research object, systematically sorts out the application value of technology integration in human resource management, deeply analyzes the application paths of cutting-edge technologies such as big data, artificial intelligence, cloud computing, blockchain, etc. in human resource planning, recruitment and configuration, training and development, performance management, incentive guarantee and other key links of exhibition projects, and explores the challenges faced in technology adaptation, data security, talent shortage and other aspects in the process of technology integration. Finally, targeted optimization measures are proposed, aiming to provide theoretical and practical references for improving the efficiency of human resource management in exhibition projects and promoting high-quality development of the exhibition industry.
Keywords : exhibition projects; Full process management; Human resource management; Technology integration; digitaltransformation
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