SEO技术在社交媒体营销中的应用——以小红书平台为例
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郑燕，张太极，宋京龙
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韩国东新大学经营学系，韩国全罗南道罗州，58245
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摘要：随着数字营销的迅猛发展，SEO 技术正从传统的网页搜索向社交媒体平台全面渗透，成为品牌获取精准流量、占领用户心智的核心手段。依托小红书平台，探究SEO 技术在其营销生态中的实践路径。小红书SEO 已从单一的关键词匹配升级为多维度的价值评估体系，算法权重向内容价值、用户行为质量、账号权威性等深层次指标倾斜。通过构建“关键词战略—内容优化—账号矩阵”三位一体的应用模型，品牌能够有效提升搜索排名、增强用户互动、实现高效转化，这为社交媒体时代的SEO 理论发展提供了新视角，为品牌在小红书平台的精细化运营提供了可操作的实践路径。
关健词：SEO；社交媒体；小红书；内容营销；算法
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Application of SEO Technology in Social Media Marketing: A Case Study of the Xiaohongshu Platform
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Yan Zheng,Taiji Zhang,Gyung-Yong Song
Department of Business Administration, Dongshin University, Naju, Jeollanam-do, Korea 58245
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Abstract: With the rapid development of digital marketing, SEO technology is expanding from traditional web search to socialmedia platforms, becoming a core tool for brands to capture targeted traffic and engage user attention. Based on theXiaohongshu platform, this study explores the practical implementation of SEO technology in its marketing ecosystem. SEO onXiaohongshu has evolved from simple keyword matching to a multi-dimensional value assessment system, with algorithmicweight increasingly shifting toward deeper indicators such as content value, user behavior quality, and account authority. Byconstructing an integrated application model encompassing "keyword strategy - content optimization - account matrix" brandscan effectively improve search rankings, enhance user interaction, and achieve efficient conversion. This study provides a newperspective for the development of SEO theory in the social media era and offers actionable pathways for the refined operationof brands on the Xiaohongshu platform.
Keywords : SEO; social media marketing; Xiaohongshu; content marketing; algorithm
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