传统零售业数字化转型的路径依赖与突破策略 |
| 杨永靖 |
| 江苏联合职业技术学院徐州经贸分院，江苏徐州，221004 |
| 摘要：传统零售业数字化转型面临多重路径依赖，这些路径依赖因素相互交织，形成系统性障碍，阻碍了传统零售业向数字化、智能化方向的顺利转型。本文基于对零售业数字化转型的系统研究，发现突破路径依赖的关键在于构建“数据驱动的全渠道融合”模式，重构组织架构以提升敏捷性，推动供应链数字化协同，以及通过场景化创新重塑消费者体验。 |
| 关健词：传统零售业；数字化转型；路径依赖；突破策略 |
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| The path dependence and breakthrough strategy of digital transformation in traditional retail industry |
| Yongjing Yang |
| Xuzhou Economic and Trade College, Jiangsu Union Technical Institute，Xuzhou Jiangsu 221004，China |
| Abstract：The digital transformation of traditional retail industry faces multiple path dependencies, which are intertwined and form systematic obstacles, hindering the smooth transformation of traditional retail industry towards digitalization and intelligence. This article is based on a systematic study of the digital transformation of the retail industry, and finds that the key to breaking through path dependence lies in building a "data-driven omni channel integration" model, restructuring organizational structure to enhance agility, promoting supply chain digital collaboration, and reshaping consumer experience through scenario based innovation. |
| Keywords：traditional retail industry; Digital transformation; Path dependence; Breakthrough Strategy |
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